Annual Peak Season Milestones Are Potential Goldmines For Retailers … But Only If They’re Prepared.
According to Sensormatic Solutions - United Kingdom & Ireland, 21st December is the busiest shopping day of the year.
The surges in demand can either translate to record-breaking revenue or a cascade of issues. The question is, how can retailers ensure their operations handle the heat? Adoption of the right technology will enable them to provide consumers with the best possible experience.
In the retail sector, 3D Powered Visuals can help brands to revolutionise their approach by using 3D merchandising to virtually plan and simulate store layouts. This not only allows them to visualise how relevant peak displays can be arranged in a space, but also to optimise operational efficiency. They can test different configurations and iterations before implementing them, reducing errors and associated costs.
Also, by fully integrating their online and offline channels, retailers can ensure they understand their customers, from the very start of the buyer journey. They can also be flexible in line with consumer demands, tracking purchasing preferences, allowing customers to jump between sales channels as they wish and providing an uninterrupted experience.
The right tech strategy will ensure that the festive season and all peak spikes in 2025 and beyond are driving consumer engagement, heightening their brand experience and helping to drive business sales. A win-win.