Here’s why 3D retail solutions are a game changer for product placement - Part 1
We need to end the disconnect that often exists between retailers’ physical and online stores.
In the complex world of retail, the layout and design of physical space plays a crucial role in driving customer engagement, optimising product placement and, ultimately, increasing sales.
Planograms are key to this success. A blueprint for store's shelves, they are used by retailers to visually represent how products should be arranged – optimising sales, customer flow, and overall store experience.
In today’s digital age, many retailers could be overlooking a key opportunity. While ecommerce relies on various strategies to drive sales and maximise basket value, it’s widely acknowledged that online shopping is often “less profitable” than in-store sales. According to AliExpress’ Consumer Insights Report, 50% of shopping by Brits happens online, but the inefficiency of these strategies can lead to significant lost income for retailers.
So, why do in-store experiences drive higher spending? The secret lies with the planogram, a blend of art and science that optimises product placement to influence shopper behaviour.
Ecommerce needs to replicate this success. Today, digital shopping platforms have just as much opportunity as physical stores when it comes to creating engaging, vibrant and effective browsing – all while seamlessly integrating with existing ecommerce platforms.