Here’s Why 3D Retail Solutions Are A Game Changer For Product Placement - Part 2
Digital shopping platforms can build on the lessons learned from many years of physical retail store layouts. But this isn’t happening at present. Why?
The reasons are primarily because eCommerce works in a very specific way, which for the last 25+ years, we have all become accustomed to.
Websites traditionally sell in the same way as catalogues — the kind our grandmas would flip through. Whilst this was necessary in the beginning, over time new technology has made it possible to replicate the in store shopping experience much more closely. However, doing so at scale, and within the automated pipelines of well established legacy eCommerce systems already out there, is a challenge for retailers.
Solutions like Buzz 3D's Interactive Shelf have been expressly designed to complement these existing solutions, sitting alongside them to offer a new and more faithful shopping experience, ready for serving at scale on any device, for any retailer.