Transforming Packaging Research Using 3D Visualisation
An increasingly competitive retail landscape means new challenges for packaging research.
While traditional in-person testing was once the industry standard, it now poses limitations in enabling brands to reach broad respondent groups.
Virtual pack testing software directly addresses this pain point, offering a repeatable, safe, lower-cost testing environment that replicates the impact of in-person assessments.
Fully automated visualisation platforms create survey-ready, interactive shelf planograms in just minutes, enabling you to put your products directly on a store shelf and test them with real shoppers — using their recorded behaviours to generate actionable insights.
What is the crucial insight you’re looking for when trying to understand shopper behaviour?