Maximizing Retail Sales With 3D Planogram Technology
📈 What if a simple layout tweak could boost your retail sales?
In a tricky operating landscape marred by store closures, retailers are looking for every marginal gain going. Most obviously, that could be about adjusting store layouts. According to McKinsey & Company, optimising store layouts can increase sales by up to 15%.
Every retailer knows this, of course. But what might be less clear to some is how best to test new concepts and ensure that they will deliver the desired ROI.
It’s something we do all the time through our work with specialist retail research companies and directly with retailers. The magic ingredient is 3D interactive planogram technology.
With Buzz 3D Interactive Planograms, you can safely work out what works best for you…
🟦 Enhanced shopper engagement → When part of a Market Research survey, our interactive shelf technology provides immersive visualisations which not only retain the respondent’s attention, but also empower retailers to imagine store layouts that captivate customers and encourage exploration. The benefit? Longer browsing time which equals higher sales.
🟥 Data-driven merchandising → The data we record from every test session gives you a great way of running your own analytics to determine optimal product placement. This ensures high-demand items are strategically positioned, enhancing inventory management and boosting profitability.
🟨 Efficient space utilisation → 3D solutions enable precise planning of shelf layouts, maximising the use of available space. This is particularly beneficial for retailers with limited floor areas, allowing them to display a wider range of value-added, higher margin and saleable products without the clutter.
🟩 Rapid prototyping and testing → With 3D Interactive Planograms for virtual testing, retailers can quickly prototype and experiment with different shelf setups and product placements without the expense of building them for real in one or more prototype stores. This agility leads to faster implementation of effective merchandising strategies.
Want to see how this technology can optimize both your online and in-store retail strategies? Get in touch with us via the contact form.🤝