Footfall: Move It Or Lose It – The Role Of 3D Interactive Shelves In Sustainable Retail
In our last post, we shared the jarring statistic that the UK retail sector’s carbon footprint is equivalent to the output of 47 million cars — more than the total number of cars in the UK!
There’s a huge opportunity to reduce those emissions by making online shopping more appealing to customers that typically prefer to shop in-store.
The key is offering an alternative way of shopping that grants customers the same freedoms of “shopping the full store” in person - offering the same level of basket value to the retailer - that’s more convenient and can be done from anywhere on their own devices.
By encouraging the shift towards online shopping, with none of the penalties that missing out on the in-store experience would normally involve, retailers can reduce the number of individual journeys customers take by car.
Instead, efficient, centralised delivery systems can handle things more sustainably, with a single van able to handle the number of deliveries that would otherwise take several car trips — cutting carbon output.
High quality shopping platforms, like our own interactive 3D planogram service, enhance eCommerce to make it feel like the tried-and-tested, bricks and mortar experience so many retailers have honed over the years, without sacrificing legacy investments in their existing web infrastructure.
This hybrid approach is a win for shoppers, a win for retailers, and ultimately, better for the planet.